Deploying a digital creative strategy to strongly introduce a new brand to the industry while communicating the brand message effectively with the dedicated digital, creative content.
Full Figure amongst women in South Asia is not a well established nor understood term in relation to their bust shape which is more often confused with a plus size figure. Regardless of size, each woman wants to feel comfortable and beautiful with their selection of lingerie.
Idea and solution
We created a campaign which highlighted the message of “Look Beautiful, Feel Beauty-FULL” where we found a perfect blend of establishing both the brand as a specialized FULL FIGURE lingerie brand while educating the local audience on the term of FULL FIGURE and distinguish it from a Plus size figure.