A third party digital content marketing strategy developed for Seven Seas Sri Lanka in order to fulfill the industry gap of not having a unified platform for health related content to drive education amongst the key target audience groups.
Insight
Obesity, blood pressure, cardiac arrest and diabetic can be categorized as common health issues faced by majority of Mid aged Sri Lankans due to the lack of proper knowledge of avoiding these and stay healthy.
Idea and solution
Riding on the increasing digital content consumption in Sri Lanka, we felt that Seven Seas as a leading health care brand should capitalize on this opportunity to fill the gap in educating the audience through localized content.
Hence, we launched Healthy.lk, a digital content portal catering content under the category of health & nutrition with very subtle brand integration of Seven Seas, placing their products under relevant content topics.
Idea and solution
Riding on the increasing digital content consumption in Sri Lanka, we felt that Seven Seas as a leading health care brand should capitalize on this opportunity to fill the gap in educating the audience through localized content related to health and nutrition category.
Hence, we launched Healthy.lk, a digital content portal catering content under this category with very subtle brand integration in the website by Seven seas to place their relevant products under relevant content topics.